LSC DBA Lyon Financial Service Website Privacy Statement
This document was last updated on 06/01/2018
WHAT DOES LYON FINANCIAL SERVICE DO WITH YOUR PERSONAL INFORMATION?
Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
The types of personal information we collect and share depend on the product or service you have with us. This information can include:
- Social Security number and income
- Account balances and transaction history
- Credit history and credit scores
All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons Lyon Financial Service chooses to share; and whether you can limit this sharing.
We receive technical information when you use our Site. We and our marketing agencies use these technologies to analyze how people use our Site, to improve how our Site functions, and to serve you with advertisements that may interest you.
We and our marketing agencies use Google Analytics and Clicky Analytics to collect the following information when users access or interact with our Site: This information may include, among other information, the browser and operating system you are using, the URL or advertisement that referred you to our Site, the search terms you entered into a search engine that led you to our Site, areas within our Site that you visited, and other information commonly shared when browsers communicate with websites. This information may also include x/y coordinates of mouse events, unique ID tracking cookie, Internet Protocol (“IP”) address (anonymized for residents of the European Economic Area), unique device identifier (“Device Identifier”) for any device (computer, mobile phone, tablet, etc.). A Device Identifier is a number that is automatically assigned or connected to the device you use to access the Service, and our servers identify your device by its Device Identifier. Some mobile service providers may also provide us or our third party service providers with information regarding the physical location of the device used to access the Service.
We and our marketing agencies use the information from Google Analytics and Clicky Analytics in order to assemble statistics regarding usage of our Site as well as to help us understand how users engage with our website on an individual and aggregate basis in order to improve it; to help with customer service needs (such as troubleshooting issues that users report to us); and for research and analytical purposes such as service performance; customer behavior and common navigation through the website. Google Analytics data is then fed into our Google AdWords account in order to help us monitor how our internet advertising is performing.
We and our marketing agencies don’t share your website traffic data with any third party for any purpose unless required for legal reasons such as meeting applicable laws, regulations, legal processes, or enforceable governmental requests; enforcing applicable terms of service; detecting, preventing, or otherwise addressing fraud, security, or technical issues; protecting against harm to the rights, property or safety of our Company, our Customers, or the public as required or permitted by law.
EEA citizens have the legal right to access, correct and/or delete their personal data by contacting us directly.
Opting Out of Remarketing, Advertising and Website Tracking
Children’s Online Privacy Protection Act
Our website is not designed for children under 13. If we discover that a child under 13 has provided us with personal information, we will delete that information from our systems.